There’s idiots everywhere I look. We’re surrounded! The morons are taking over. It’s their society now.
Loudmouth swaggering arsewipes pouring out of pubs with heads denser than the earth’s core.
A host of simpletons, hooked on consumerism and superficial culture, detached from reality, following the latest trends in their constant quest for what is ‘cool’. Unable to restrain themselves, or defer sensory gratification for even one second.
Have you seen one? They don’t always look the same. You may have seen someone wearing a little yellow bowler hat trotting down the street with an affected limp. Or someone wearing shades on the underground with a hands-free in both ears. Don’t be fooled, you were right the first time. This person is an arsehole.
You may have seen them as you were driving in your car. They were the ones that started to cross really slowly in front of you, staring through the reflective glass to catch your eye, full of hubris, as if to say “yeah, I dare you to try and run me over”.
They may be dressed tightly in superdry gear playing with their straightened hair while they queue up for entry into vintage clothes shops that have a policy of one in one out. As if it’s an exclusive bar. It’s almost more important to be seen queuing than to actually shop there.
They drink in places called Dolce or Impresario.
They invent language to suit the moment. You may catch one of them exclaiming “Check out this new tune. It’s well functional!”. But it’s not. And things are ‘sikk’, because it’s cooler to spell it like that.
They will most likely address you as ‘Ace’ or ‘Boss’, or maybe ‘Geezer’. Or if you’re of the female persuasion perhaps ‘Girly’ or ‘Blondy’.
Life is a series of ‘good times’, ‘bad times’, ‘mediocre times’.
They think that Bond is ‘Ragga’ and that Transformers is ‘Bad!’ – but I’m sure we can all surely agree that “Bumblebee is a G”.
They ‘lol’ and make statements like ‘win’ or ‘epic fail’.
Their actions and behaviour are carefully tailored to impress the wider group.
Where’s the individuality people? That stupid little hat doesn’t make you unique. That clothing label called Chump isn’t supposed to be ironic. It’s you!
If you see one of these people, stay clear. It will only diminish your estimation of society and leave you forlornly searching for validation in the crowd.
Strike Two! Two hits in two days.
Well we’ve been waiting a long time for the announcement of a shortlist for the Sundance London short film competition. Ran in partnership with Greenwich Council and Ravensbourne, the competition called for films that interpreted the theme ‘The Story of Our Time’.
There were around 50 entries to the competition, far fewer actually than I was expecting, all very different in their interpretations of the theme. We chose to take the title literally and crafted a 5 minute film in a similar style to our previous project ‘London: A Guide for the Naive’, giving a brief history of the invention of time in Greenwich.
Sundance announced the winner today alongside four other films worth special mention, and we were extremely proud to get a mention as one of them. In contrast to our previous film ‘London: A Guide to the Naive’ we made a conscious effort to make ‘The Story of our Time’ a lot drier and straighter in delivery, removing a few jokes which were slightly more surreal in an effort to sell it as a serious documentary. I actually found out that a lot of people who watched it didn’t even realise it was a joke, which frankly I’m shocked about, but equally pleased that we managed to fool them. I think the enjoyment that comes from films like this is fairly similar to the enjoyment of April fools day, when the penny drops and people suddenly realise that they’ve been led on. I’m glad a lot of people enjoyed the film.
Our film ‘Lonely At The Top’ is chosen in the Reed short film competition long list.
I held my breath yesterday when I saw that Reed had announced their long list of short films, whittling the massive list of over 500 films down to just 50. Despite having a lot of confidence in our film, I had to prepare myself for the fact that we wouldn’t have made it, and as I scrolled quickly down the list of selections trying to spot the keyframe of our film, I had to concede that we hadn’t been successful. Oh well. Onto the next project. And then my eye suddenly fell on a picture of our leading actor and me sitting at a desk and realised our film had been chosen afterall – it’s just they’d chosen a completely different keyframe to throw me off the scent… the bastards.
Anyway, we are thrilled to have made it down to the last 50 films and weren’t remotely surprised to see a lot of our personal favourites from the competition had also made it through. I particularly like ‘The Boss’ by Alex Emslie which is a very inventive short and has already had astronomical online views, and ‘The Cake Fairy’ by Shooters Media which is beautifully shot, coloured and scripted. You can see both films below, but also take the time to look at all 50 of the other selected films here: http://www.reed.co.uk/film/2012/longlist
And of course you can watch our film once again right here:
The Reed short film competition closed on Sunday, and this year the theme was ‘The Boss’. There were 500 entries – considerably more than the two previous years. I’m pleased to say that we completed our entry in a week, filming on Sunday and submitting the film a week later.
I brainstormed several ideas before deciding on one. Because we had left it so late to tackle the competition, I knew it was important to decide on an idea and stick to it. I also thought that despite the fact that there were lots of different ideas on how to interpret ‘The Boss’, it might serve well to keep it work orientated seeing as Reed are an office agency.
Lots of the ideas we had were whimsical and amusing, but I made a decision that although a ‘funny’ film might be liked and maybe even shortlisted, I felt that for the film to have a wider reach it needed to have some sort of emotional impact; something with which the audience could connect to. My funny bone is increasingly seeking out the tragic in everyday life which can be both funny and sad. The boss in our film has been promoted but found as a result that he is less a part of the common workplace, and less a part of the group. There are also hints to his character as being someone who has always just wanted to be accepted, and although he’s probably not a bad guy, he’s perhaps just a bit of a bore.
I’m pleased with the way the film turned out. During the production we were testing lots of different music, mostly choosing between very melancholic tunes which might have appeared in scenes from Saving Private Ryan, until we came across ‘Yellow Carousel’ from Premiumbeat.com which completely changed the whole tone of the piece. The tune has such an upbeat and optimistic feel which just seems to contrast so well. It highlights the boss’s almost delusional optimism and positivity as he lies about the importance of appearing stern in his role and, almost as if to convince himself, the need to appear separate in his role.
Anyway, most of all, it was a constant consideration not to verge too far into the domain of ‘The Office’, but I think the character and the tone is sufficiently different and I’m very pleased with the finished piece.
Hope you enjoy the film.
This year Sundance are for the first time putting on a festival in London, in association with Greenwich Council. To this end they are running a competition calling for films of 3-5 minutes which interpret the theme ‘Story of Our Time’ in any way participants want. We put together a short which you can see here: