Strike Two! Two hits in two days.
Well we’ve been waiting a long time for the announcement of a shortlist for the Sundance London short film competition. Ran in partnership with Greenwich Council and Ravensbourne, the competition called for films that interpreted the theme ‘The Story of Our Time’.
There were around 50 entries to the competition, far fewer actually than I was expecting, all very different in their interpretations of the theme. We chose to take the title literally and crafted a 5 minute film in a similar style to our previous project ‘London: A Guide for the Naive’, giving a brief history of the invention of time in Greenwich.
Sundance announced the winner today alongside four other films worth special mention, and we were extremely proud to get a mention as one of them. In contrast to our previous film ‘London: A Guide to the Naive’ we made a conscious effort to make ‘The Story of our Time’ a lot drier and straighter in delivery, removing a few jokes which were slightly more surreal in an effort to sell it as a serious documentary. I actually found out that a lot of people who watched it didn’t even realise it was a joke, which frankly I’m shocked about, but equally pleased that we managed to fool them. I think the enjoyment that comes from films like this is fairly similar to the enjoyment of April fools day, when the penny drops and people suddenly realise that they’ve been led on. I’m glad a lot of people enjoyed the film.