That’s annoying isn’t it? Or maybe not annoying but perplexing and irritating. I see it a lot. This seemingly frantic and hurried naming of companies. I walk to work and may have passed this a hundred times before it finally moved me to write. It’s so pointless, meaningless and lazy. ‘Visitjourneys’. Just think about that for a second. It’s as if the conversation played out like so…
A: Yeah so we should open a travel agent.
B: Yes!! Amazing idea!! Let’s do it RIGHT NOW!!
A: No, but wait. What are we going to call it?
B: Who cares. We can’t waste any time.
A: No, but every company needs a good name…. wait, where are you going?
B: Out. To start the company.
A: But what about the name?
B: No, there’s no time. WE MUST OPEN NOW!
A: But… we….
B: We’ll think of a name on the way.
Things like this shouldn’t irritate me, but they do. It’s as if Tesco’s had called themselves ‘BuyEdible’ or a hardware shop had called themselves ‘NailsAndStuff’, which… actually that would have at least made sense. There’s even an off-license called ‘A View To A Drink’, which while being one of the worst Bond puns (if you can even technically call it that) in the world, does at least prove that this isn’t a singular phenomenon. At least a name like ‘R. Soles’ in Chelsea demonstrates some artistry, creativity and guts.
I’m thinking about opening an Italian sandwich shop called ‘Ay, Baguette About It’, but perhaps I should just call it ‘Stuff in Bread’. What does everyone think?