Ever wondered where the idea of ‘time’ came from? Ever stopped to consider a world before clocks, timetables and structure? Can you imagine a world where lateness was an unknown concept? After watching this film you may think twice the next time someone casually asks ‘What is the time?’
We made this film for the Sundance London competition 2012 in which we reached the final and received special mention. It was an evolution of a style we first used in London: A Guide for the Naive – only we set out to experiment in making this one even more straight-faced. I would say at least 60% of the people who have commented on it, thought it was actually a documentary.